Privacy Policy
Full Circle Studies, Inc., a wholly owned subsidiary of comScore, Inc., measures Internet web browsing data on specific websites that have enrolled in a broad market research effort to create reports on Internet behavior and trends. comScore is a recognized authority on Internet and general economic trends, whose data are routinely cited by major media outlets such as the New York Times, the Wall Street Journal, and CNBC, and is extensively used by the largest Internet services companies and scores of Fortune 500 companies. To learn more about comScore, please see

How does your market research work?

As part of comScore’s Unified Digital Measurement (“UDM”) market research effort, participating websites agree to deploy web tags on their sites. Web tags are commonly used by companies to understand the visitation on their website, and the tags used by Full Circle Studies are similarly used to collect information about general visitation patterns to the participating websites. The UDM process also uses a cookie, which is a small amount of data, often including an anonymous unique identifier, that is sent to your browser from a web site and stored on your computer's hard drive. The UDM effort helps websites and comScore count users who have visited and seen a web page or various parts of a web page. For the UDM effort, raw data is retained for no longer than 90 days and aggregated data is retained for no longer than 15 months. We require that any website participating in the UDM effort include a notice disclosing that the site is using web tags and cookies to collect anonymous traffic data. The required disclosure also provides information on choices available to users regarding the use of the information collected.

Does your web tag collect or store any personally identifiable information about me?

The web tag used by Full Circle Studies for UDM is unable to identify the user visiting a page, and there is no personally identifiable data transmitted by or linked to the web tag.

Is your web tag used to target advertising?

The web tag used by Full Circle Studies does not target advertising or other content to a computer or unique device.

Do you use cookies?

In order to identify browser-level behavior such as new versus repeat visitors to a website or page, we may drop cookies in support of our market research efforts. To opt-out of this browser-level tracking you can click here. If you choose to opt-out, a cookie will be placed on your computer instructing us to disable our ability to browser-level track your website visitation while on a website with a Full Circle Studies web tag installed. However, if your browser does not accept cookies, or if you delete all of your cookies, then this browser-level tracking may occur. Additionally, this opt-out is only effective when you are using the Internet browser you were using when you opted-out.

How do I opt out of interest-based advertising and/or market research?

Interest-Based Advertising Opt-Out

We may partner with third-party companies that may use cookies or other technologies to collect information about your visits to our Website and other websites over time in order to provide you with more relevant advertisements. This practice is called interest-based advertising. Through the practices described above, we may also collect data about your Web browsing and mobile app usage behavior over time and across digital properties, including information about the possible relationships among different browsers and devices, and provide this data to third parties to use for their own interest-based advertising purposes. Full Circle Studies adheres to the Digital Advertising Alliance Self-Regulatory Principles in connection with this activity. You may visit to learn more about interest-based advertising, to opt out of Full Circle Studies’ collection and transfer of Web browsing data for interest-based advertising purposes, and to opt out of the collection and use of data for this purpose by other companies that participate in industry self-regulation. If you wish to opt-out of the collection, use and transfer of app usage data for interest-based advertising on your device by Full Circle Studies and other companies that participate in the DAA’s AppChoices app, you may download that app onto your device and exercise your choice. AppChoices is available at the links below:

DAA AppChoices iOS
DAA AppChoices Android
DAA AppChoices Amazon

Please note that opting out will not stop advertising from appearing in your browser or in apps. It may make the ads you see less relevant to your interests. You may also continue to receive interest-based advertising from other companies. Additionally, please note that if you use a different browser or device, erase cookies from your browser or reset your mobile device’s platform advertising ID, you may need to renew your opt-out choices.

Market Research Opt-Out

This Website may employ the ScorecardResearch service, and you may control your level of participation in our market research programs by visiting here: We will continue to count the fact that a browser came to a site, but that count will not be associated with your browser.

Effect of Opting Out

Please note that the opt out mechanisms linked above are cookie based (i.e., a cookie must be on your computer to tell our systems that you have opted-out). If you delete, block or otherwise restrict cookies, these opt-outs may not be effective.

How will I be notified of changes to this Agreement?

If we begin to collect personally identifiable information, or if we materially change other aspects of this effort, we will post these changes on our website, and the changes will be effective immediately upon such posting. If you do not agree with any of the changes, you may opt-out of browser-level tracking as described above.

Full Circle Studies does not react to Do Not Track signals because there is no standard for how those signals are sent. This site may employ the ScorecardResearch service, and you may control your level of participation in ScorecardResearch’s market research programs by visiting here:

This Agreement is effective as of May 25, 2017.

International Visitors and the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Frameworks

Full Circle Studies, Inc. complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Economic Area and Switzerland to the United States. To learn more, please view our EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Statement.

Whom can I contact if I have additional questions?

The program sponsor is Full Circle Studies, Inc. If you have any questions about the above Privacy Statement & User License Agreement, our practices or your interactions with this website and this program, you may contact the program sponsor at:

Privacy Office
Full Circle Studies, Inc.
11950 Democracy Drive
Suite 600
Reston, VA 20190, USA

For any support issues, please contact:

LP 1721