The ScorecardResearch domain is used by Full Circle Studies, Inc. to help with the collection of data, including survey responses and Internet web browsing data for specific websites. The data is collected as part of a broad market research effort to create reports on Internet behavior and trends. ScorecardResearch has partnered with websites around the world who agree to deploy a special code called a web tag throughout their sites. A web tag is used to collect information about general visitation patterns to the partner websites. In addition, the ScorecardResearch web tag utilizes a cookie. A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site and stored on your computer's hard drive. ScorecardResearch uses a combination of web tags and cookies to help websites count users who have visited and seen a page or various parts of a page. A third step in this data collection is the use of short demographic and Internet usage surveys that visitors to participating websites may see. None of these methods allow ScorecardResearch to collect personally identifiable information.

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